Why Staging Matters: The Studio City Standard

First Impressions Happen Online

In today’s Studio City market, most buyers decide whether they’re interested in a home before they ever step foot inside. That first impression happens online — through listing photos, 3D tours, and short-form video.

Professional staging ensures your home photographs beautifully, flows naturally, and feels move-in ready from the first image. It transforms a static MLS listing into a visual story. When every scroll brings another “maybe,” staging makes yours the one that feels like a yes.

The Psychology Behind the Perfect Setup

Staging is about more than pretty furniture. It’s a design strategy rooted in buyer psychology — understanding how people move through a space and what makes them feel at home.

When done right, staging draws attention to natural light, ceiling height, and the kind of flow that Studio City buyers love. It highlights the lifestyle behind the architecture — the quiet coffee moment by the window, the dinner with friends that spills onto the patio, the perfect afternoon light in the living room.

That’s why staging matters: it helps buyers feel something real before they’ve even made an offer.

The Studio City Buyer Mindset

Studio City’s buyer pool is diverse, but one thing unites them: design awareness. Many are entertainment professionals, young families, or creative entrepreneurs who appreciate the aesthetic as much as the address.

→ Link A Perfect Sunday in Studio City

They’re drawn to architectural detail — the post-and-beam lines of Fryman Estates, the warmth of mid-century ranches in Colfax Meadows, or the clean modernism tucked into the hills above Ventura Boulevard.

When a home is staged thoughtfully, it meets these buyers where they are. It feels familiar but aspirational — a place they can picture themselves thriving.

Designing for the Studio City Lifestyle

Great staging in Studio City mirrors the neighborhood itself: elevated but relaxed, sophisticated but never overdone. Think California-casual layers — linen, oak, clay, soft light, a few sculptural forms.

It’s not about making a home look like a showroom. It’s about curating moments that feel lived in but intentional. A throw over a chair, a book left open, a vase with simple greenery — these touches make rooms feel warm, not staged.

That balance of polish and ease defines the Studio City aesthetic and the lifestyle buyers are willing to pay more for.

Why Empty Homes Fall Flat

Even the most beautiful architecture feels smaller and colder when a home is empty. Without furniture to provide scale or a sense of purpose, buyers struggle to imagine how their life might fit into the space.

Staging reintroduces warmth and proportion. It helps define how spaces relate to one another and allows buyers to see a clear vision of function — where to gather, relax, work, or host.

When buyers have to work to visualize potential, they hesitate. When a space already feels like home, they act.

The ROI of Great Presentation

According to the National Association of Realtors, staged homes sell faster and for more money — often 5–10% above un-staged competition. In a neighborhood like Studio City, where the median home price sits above $2 million, that percentage translates into a serious return.

But beyond numbers, there’s a qualitative effect. A staged home signals care, quality, and value. It tells buyers, “This property is special.” It shifts perception before the first showing ever happens.

Your listing becomes the one they compare everything else to — and that’s exactly where you want to be.

Staging as a Marketing Strategy

Every successful sale begins with a narrative. Staging is the visual language that supports it. It’s how we tell the story of a home — and Studio City homes tell incredible stories.

A mid-century on Wrightwood might stage with vintage accents that honor its architecture. A contemporary home in the hills might lean minimalist and light-filled. A classic ranch in Colfax Meadows might get a warm, layered look that appeals to families.

Each choice builds toward the same goal: to make the buyer feel at home before they ever unlock the door.

Smart Staging Priorities

If you’re considering selling, focus on the spaces that carry the most visual and emotional weight:

  • Living room: Define flow and create connection to outdoor space.

  • Dining area: Set a welcoming tone with scale-appropriate furniture and soft lighting.

  • Kitchen: Keep surfaces clear and emphasize counter space and light.

  • Primary suite: Evoke calm; this is where buyers imagine the day starting and ending.

  • Entryway: It’s the first in-person impression — make it matter.

Smaller updates like neutral paint, fresh linens, or updated lighting can have an outsized impact. In Studio City, that polished but natural look always wins.

We Are Running Small Businesses

Professional, fully engaged, ethical, honest real estate agents aren’t just doing a job — we are running small businesses. Staging is one of the most valuable business decisions a seller can make before going to market.

It aligns presentation with intention. It creates confidence — not only for buyers but for appraisers, agents, and even the seller themselves. When your home looks its best, everything else follows.

The Human Side of Selling

Technology has changed how homes are found, but not why people buy them. Real estate decisions are still emotional. They’re about new chapters, big dreams, and small details that make life feel right.

Staging helps connect those dots — translating architecture into emotion. And in Studio City, where design and lifestyle blend seamlessly, that connection drives value more than any algorithm ever could.

The Bottom Line

Staging isn’t about perfection; it’s about possibility. It’s the bridge between a property and a buyer’s imagination — and in a market as competitive and design-conscious as Studio City, it’s essential.

When done right, staging turns curiosity into connection, and connection into offers. That’s why it matters.

If you’re starting to think about selling but not quite ready to list, here’s a guide that helps you know when the timing is right for your Studio City home.

If you’re preparing to sell your Studio City home, let’s talk about how strategic staging and design-driven marketing can help your property stand out — and sell for more.

Why Studio City Is Poised for Airbnb Success — Especially with the 2028 Olympics Coming

Studio City has always been one of Los Angeles’s most desirable neighborhoods — leafy streets, architectural gems, and Ventura Boulevard’s dining and nightlife. But with the LA 2028 Olympics coming to town, Studio City is set to attract even more global attention.

According to the Studio City Neighborhood Council, the San Fernando Valley will host key Olympic events: BMX freestyle, skateboarding, 3x3 basketball, and squash at Universal Studios. That means thousands of visitors looking for a place to stay — and Studio City homeowners are in the perfect position to benefit.

Why Studio City is Perfect for Airbnb

Explore more about Studio City real estate here

As a top realtor in Studio City, I see firsthand why this neighborhood appeals to travelers and homeowners alike:

  • Proximity to Olympic Venues – Universal Studios is practically next door.

  • Walkable Lifestyle – Ventura Boulevard offers boutique dining, cafes, and nightlife.

  • Always in Demand – With Hollywood, Beverly Hills, and the Valley within reach, visitors come year-round.

  • Architecture & Design – From Spanish Revival to sleek Mid-Century Modern, Studio City homes deliver the LA look guests love.

For those considering hosting, the Olympics only amplify what’s already true: Studio City has strong, consistent demand for short-term rentals.

The Olympic Effect on Property Value

Large events like the Olympics don’t just bring temporary visitors — they shine a spotlight on neighborhoods. In cities across the world, host neighborhoods saw an increase in short-term rental revenue and even long-term property values. Studio City is no exception.

If you’re a homeowner here, now is the time to think strategically: should you list your home for sale, or explore the income potential of an Airbnb?

Experience It Firsthand

Want to know what it’s like to stay in Studio City? Take a look at my own Airbnb, where I host guests looking to experience the best of LA living: [Insert your Airbnb link here].

Hosting gives me firsthand insight into what today’s guests are searching for — and how homeowners can capitalize on this demand. That’s part of why my clients trust me as a Studio City real estate expert.

Thinking About Your Next Move?

Whether you’re considering turning your home into an Airbnb, investing in Studio City real estate, or selling to capitalize on current demand, I can help you weigh the options.

📞 Call or text me anytime at 323-481-7353 to talk strategy.

Top Private Schools Near Studio City: What Families Need to Know

As one of the top realtors in Studio City, I’ve seen firsthand how schools factor into a family’s decision to buy or sell here. When families shop for homes in Studio City, schools are almost always part of the conversation. While Studio City is zoned to some of the top public schools in Los Angeles, it also sits within easy reach of many of Southern California’s most prestigious private schools. From Harvard-Westlake in the hills of Studio City to Brentwood’s Westside campus, these schools offer elite academics, strong extracurriculars, and competitive college placement.

If you’re considering a move to Studio City—or already live here and are planning for the next step—here’s a guide to some of the top private schools nearby.

Harvard-Westlake School (Studio City / Holmby Hills)

  • Grades: 7–12

  • Type: Co-ed, independent day school

  • Highlights: One of LA’s most competitive schools; Forbes “Top Prep Schools” list; SAT scores well above national average; multiple campuses (Studio City campus on Coldwater Canyon).

  • Location: 3700 Coldwater Canyon Ave, Studio City, CA

The Buckley School (Sherman Oaks)

  • Grades: K–12

  • Type: Co-ed, independent prep

  • Highlights: Oldest K–12 independent school in LA; small classes, strong community service programs, and performing arts focus.

  • Location: 3900 Stansbury Ave, Sherman Oaks, CA

Campbell Hall (Studio City)

  • Grades: K–12

  • Type: Episcopal, co-ed college preparatory

  • Highlights: Known for both academics and athletics; excellent performing arts; inclusive campus culture.

  • Location: 4533 Laurel Canyon Blvd, Studio City, CA

Brentwood School (Brentwood)

  • Grades: K–12

  • Type: Independent day school

  • Highlights: Strong athletics, wide range of extracurriculars, student body from 68 different zip codes; highly regarded liberal arts program.

  • Location: 12001 W. Sunset Blvd, Los Angeles, CA

Crossroads School (Santa Monica)

  • Grades: K–12

  • Type: Progressive, independent

  • Highlights: Nurtures creativity; known for arts and performing alumni (Gwyneth Paltrow, Jack Black, Kate Hudson); world-class orchestra program.

  • Location: 1714 21st St, Santa Monica, CA

Marlborough School (Hancock Park)

  • Grades: 7–12

  • Type: All-girls college prep

  • Highlights: Oldest independent girls’ school in LA; exceptional college admissions track record; fosters confidence and leadership.

  • Location: 250 S. Rossmore Ave, Los Angeles, CA

Loyola High School (Mid-City)

  • Grades: 9–12

  • Type: Jesuit, all-boys prep

  • Highlights: Founded in 1865 (oldest in SoCal); emphasis on academic rigor + service; 99% college matriculation rate.

  • Location: 1902 Venice Blvd, Los Angeles, CA

Marymount High School (Bel-Air)

  • Grades: 9–12

  • Type: Catholic, all-girls

  • Highlights: Known for academics and leadership development; SAT scores above national average; beautiful Bel-Air campus across from UCLA.

  • Location: 10643 Sunset Blvd, Los Angeles, CA

Le Lycée Français de Los Angeles (West LA)

  • Grades: Preschool–12

  • Type: Bilingual French school

  • Highlights: Follows French Ministry of Education curriculum; bilingual education (French & English); prepares students for French Bac exam.

  • Location: 3261 Overland Ave, Los Angeles, CA

Choosing the right school is often one of the biggest drivers of where families decide to live. Studio City is uniquely positioned within Los Angeles, giving residents access to top-rated public schools as well as some of the most prestigious private schools in Southern California.

If you’re considering a move, I’d be happy to guide you. Many of my clients found me when searching for the best realtor in Studio City — and I take that reputation seriously.

The Next Big (and Small) California Towns Poised for Growth

California’s Shifting Real Estate Landscape

California has always been a land of reinvention. While Los Angeles and San Francisco grab the headlines, the real action for buyers and investors in 2025 may be happening in smaller, often overlooked places. Mid-sized cities are growing rapidly thanks to affordability and new job opportunities, while small coastal towns are quietly attracting attention for their charm and lifestyle appeal.

Emerging Mid-Sized Markets

These cities are balancing affordability, infrastructure investment, and job growth—making them prime choices for both buyers and investors.

Santa Rosa

Located in Sonoma County’s wine country, Santa Rosa is rebuilding after recent wildfires. With new developments, strong tourism, and hospitality investments, it’s on track to remain a Northern California standout.

Fresno

Long known for agriculture, Fresno is now diversifying with growth in healthcare and education. Its affordability makes it especially attractive for families and first-time buyers priced out of the coast.

Stockton

Downtown revitalization and new housing are helping Stockton reinvent itself. Its strategic location between the Bay Area and Sacramento adds long-term potential.

Oceanside

This North County San Diego city is seeing new life thanks to downtown redevelopment. Proximity to Camp Pendleton and relatively affordable coastal real estate make it one to watch.

Bakersfield

With some of California’s most affordable housing and a strong energy sector, Bakersfield continues to draw first-time buyers and investors. Residential and commercial development are on the rise.

➡️ Related reading: Thinking of Selling, But Not Ready to List?

Riverside & San Bernardino (Inland Empire)

Logistics, warehousing, healthcare, and retail are fueling growth here. The Inland Empire’s lower housing costs make it a natural draw for those priced out of Los Angeles.

Sacramento

The state capital has been steadily climbing the ranks as a growth market. More affordable than the Bay Area and Los Angeles, Sacramento benefits from job opportunities in government, tech, and healthcare.

Hidden Coastal Gems

California’s coast isn’t only about big names like Malibu and Santa Barbara. These small towns are gaining traction for their charm, creativity, and seclusion.

Harmony (Population ~18)

A tiny artist enclave on Highway 1, Harmony is home to glassblowers, potters, and creatives. With its whimsical vibe and micro-size, it’s one of the most unique coastal spots in California.

San Simeon (Population ~500)

Known for Hearst Castle, San Simeon also offers rugged beaches, the elephant seal rookery, and a sense of serenity along a dramatic stretch of coastline.

Pescadero (Population ~600)

Just south of Half Moon Bay, Pescadero blends farming and coastal living. It’s famous for its goat dairies, artisan food scene, and the legendary artichoke garlic bread at Arcangeli Grocery.

Why These Markets Matter

  • Affordability: Lower housing prices compared to LA, SF, or San Diego.

  • Lifestyle Appeal: Small-town living with access to coastlines, wineries, or cultural amenities.

  • Economic Diversification: Jobs in healthcare, logistics, agriculture, and tourism are spreading opportunities beyond the big hubs.

  • Charm Factor: Towns like Harmony or Pescadero offer something increasingly rare—authenticity and space.

Final Thoughts

The future of California real estate isn’t just in its big cities. Mid-sized markets like Sacramento and Fresno are rising fast, while coastal gems like Harmony, San Simeon, and Pescadero offer the chance to experience California in its purest form—before everyone else catches on.

Thinking of Selling Your Studio City Home, But Not Ready to List?

Thinking of Selling Your Studio City Home, But Not Ready to List?

You love your home—but lately, you’ve been wondering: is it time for something new?

Whether you’re dreaming of more space, less maintenance, or a change of pace, there’s a moment between “maybe” and “market-ready” that matters. In Studio City, where every street has its own micro-market and every buyer is looking for something a little different, smart sellers know that timing is just one part of the equation.

This post is your blueprint for that in-between phase. Before you make a single update or call a stager, here’s what you should do:

Why Studio City Sellers Are Taking Their Time in 2025

In 2025, Studio City’s real estate market continues to be strong—but also strategic. Many homeowners are choosing to prep months in advance, optimizing their homes for the right buyer instead of rushing to market. High demand and tight inventory mean it’s worth planning a few steps ahead.

What to Do Before You List: Strategy Starts Early

Start with a valuation—not a Zestimate, but a local analysis that accounts for comps, market shifts, and buyer behavior in your specific pocket of Studio City. From there, identify low-lift improvements that will yield high returns. In some cases, that might be paint and staging. In others, it might be nothing at all.

Prepping Your Home: Smart Improvements That Add Value

Small upgrades like modern fixtures, lighting swaps, and landscaping can dramatically affect buyer perception. But not every project adds value. A good agent will help you choose updates that matter to this market, right now.

Pro tip: Even small details like plant placement can change how buyers feel about your home. Check out this article on the surprising power of plants when prepping your space.

Understanding Market Timing in Studio City

Spring and fall are traditional peak seasons, but Studio City doesn’t always follow the rules. Families might buy in May, while entertainment buyers show up between film shoots. Off-market showings and pre-list exposure can help you test the waters before you list.

When Off-Market Might Be the Right Move

For sellers who aren’t quite ready—or want more control over privacy, timing, or terms—off-market marketing can be a powerful tool. Ask me about Compass Private Exclusives, Top Agent Network, or how I quietly market listings before they hit the MLS.

Check my article about how I handle Pocket listings with care.

Let’s Talk Strategy—Not Just Sales

I’ve been selling homes in Studio City for over two decades. I know how to help sellers ease into the process and set the right pace, without pressure.

How I Help Clients Use This Time Strategically

Here’s how I help clients use this “pre-listing window” to their advantage:

  • We walk the property together and talk about what’s worth fixing—and what isn’t. (And yes, sometimes the most impactful staging is as simple as the right plants—here’s what I mean.)

  • I share what’s currently in escrow nearby, what buyers are offering, and where the market is showing signs of strength or softness.

  • We go over different paths to sale—including off-market options and quiet marketing strategies that don’t put your home on the MLS.

  • I’ll show you what top-tier listings in Studio City look like right now, from cozy remodels to ultra-luxury builds like Aman Beverly Hills, so we can see what resonates and what doesn’t.

    Selling doesn’t have to be sudden. You can take your time—and still move strategically.

📩 Reach out if you’re thinking about selling in the next 3–12 months. There’s a lot we can do before you list. Once you’ve decided to sell, see why professional staging makes all the difference in Studio City.

Book a Private Seller Consult

More Resources:

Moody Maximalism Is Back—And Buyers Are Starting to Love It Again

✨ What Is Maximalism in 2025?

Maximalism isn’t just a style—it’s a philosophy. After years of beige-on-beige minimalism, we’re seeing a design renaissance that embraces bold color, texture, layering, and personal expression. TikTok is full of it. So is Zillow. And so, honestly, is my own home.

The 2025 version of maximalism feels different than the matchy-matchy maximalism of years past. According to Architectural Digest, this trend is being driven by younger generations pushing back on sterile design norms. Their version of home is filled with color, thrifted art, vintage finds, and deeply personal vignettes—less polished, more playful.

And it's catching on with buyers, too. A recent Zillow study found that listings with bold design features—like statement wallpaper, jewel-toned walls, and vintage fixtures—can actually help a home stand out in today’s market. In a world where every other listing looks the same, a space with soul can be a refreshing differentiator.

🖼 Maximalism Doesn’t Mean Clutter

There’s a difference between chaos and curation. Done well, maximalist homes feel intentional, not overwhelming. They tell a story about who lives there, where they’ve been, what they love. It’s not about buying more stuff—it’s about surrounding yourself with things that have meaning.

If you’re staging a home to sell, that doesn’t mean you need to neutralize your entire space. In fact, many buyers are craving personality. A bold color in the dining room, a layered bookshelf, or a standout vintage light fixture might be the exact thing that makes someone fall in love with your home.

🏡 Case Study: The Pink Lady

My own home—affectionately nicknamed The Pink Lady—leans hard into moody maximalism. The walls are dark and dramatic. The art is layered and unafraid. There’s no one theme, and yet, it all makes sense together. It’s a space that reflects real life: layered, unexpected, evolving.

And you’d be surprised how many buyers respond to that feeling. They walk in and say, “This feels like a home.” Not just a house. That distinction matters.

🎨 How to Maximize Without Overdoing It

Want to dip your toes into the maximalist waters without going full velvet-draped drama? Start here:

  • Add one rich paint color—moody green, deep plum, or oxblood red work beautifully in dining rooms, dens, or bedrooms.

  • Curate a gallery wall with art that makes you feel something (not just what matches the rug).

  • Use textiles—layered rugs, mixed pillows, throws—to create warmth and personality.

  • Incorporate vintage or heirloom pieces that tell a story.

Pro tip: Keep the bones of your space clean and intentional. Maximalism shines brightest when there’s contrast between structure and style.

💬 Final Thought

Maximalism isn’t for everyone—but the people who love it, really love it. Whether you’re styling a home for sale or designing a space you want to live in for the next decade, don’t be afraid to break the beige barrier. Make it bold. Make it yours.

Want to see what moody maximalism looks like in real life? I’m always happy to share a peek inside The Pink Lady—and talk about how to bring more soul into your own space.

Get my free guide to the Top Paint Colors for Maximalist Homes

Explore Pasadena’s Next Route 66 Stop: A Modern Spin on a Historic Trail

🛣️ A New Chapter on an Old Road

Route 66 might conjure images of vintage motels and cross-country road trips, but Pasadena has always done things with a little more polish. And while most people know the Rose Bowl and Colorado Boulevard, there’s a quieter stretch that’s catching the attention of design lovers, walkable-neighborhood seekers, and yes—real estate watchers.

✨ The Next Stop: Washington Blvd & Allen Ave

Head just north of the main drag and you’ll find the new energy centered around Washington Boulevard and Allen Avenue. What used to be overlooked is now emerging as a pocket of possibility, where:

  • 📚 A curated indie bookstore shares a block with a minimalist coffee bar.

  • 🍝 A tiny handmade pasta spot books out weeks in advance.

  • 🪴 Modern home stores and hidden nurseries dot the corridor.

  • 🎨 Mid-century and Mission Revival architecture still hold court between newer infill homes.

It’s walkable. It’s quietly stylish. And it still feels like a secret.

🏡 Why Buyers Are Paying Attention

For anyone priced out of Los Feliz, Altadena, or Highland Park, this area offers:

  • Larger lots and established homes

  • Access to the Gold Line for commuters

  • A strong school district without a bidding war

It's the kind of neighborhood that doesn’t shout—but still makes an impression.

🗺️ Local Favorites (So Far)

While this part of Route 66 is still filling in, here are a few spots worth bookmarking:

  • Seed Bakery – Sourdough done right with a cult following

  • Lavender & Honey Espresso Bar – Cozy, casual, and hyper-local

  • The Stoneware Co. – Modern ceramics and housewares

  • The Rancho – Mid-century lovers, take note: nearby homes with original detailing pop up here more often than you'd think

🔑 Real Estate Note: Watch This Strip

This isn’t a neighborhood that’s overexposed on Zillow—yet. Inventory is low, prices are rising, and homes don’t sit. If you’re looking for something architecturally interesting with long-term upside, this might be the pocket to watch in Pasadena.

💬 Thinking of Buying Near Route 66?

Let’s talk strategy. Whether you’re just curious or actively looking, I can help you scout the neighborhoods most people miss.

[Contact Me] or check out my post on [Off-Market Homes in Pasadena] (coming soon).

Studio City Real Estate – What You Get at $1M, $2M, and $3M+

Studio City has long been one of LA’s most sought-after neighborhoods for good reason: walkable streets, canyon views, great schools, and a surprising amount of charm for an area that sits just over the hill from Hollywood. But what can you actually buy here—and how far does your money go?

We broke it down by price point:

At $1M: Charming Starter Homes or Small Condos

  • Likely a 2BR/1BA or small 3BR/2BA around 1,000–1,300 sq ft

  • Traditional bungalows or postwar homes, often updated

  • Some units in gated communities or small complexes

  • Walkable to Ventura Blvd, but usually not in the hills

Example: Updated mid-century 2BR near Laurel Canyon—1,150 sq ft with original hardwoods and modern kitchen.

At $2M: Updated Homes with a Yard, Some Mid-Century Gems

  • 3–4 bedrooms, 1,800–2,500 sq ft

  • More architectural options: mid-century moderns, classic ranch homes, newer construction

  • Often with a pool or large yard

  • Closer to Fryman Canyon, sometimes in coveted school districts

Example: 1960s hillside modern with walls of glass, pool, and outdoor entertaining space near Carpenter Charter.

At $3M+: Luxe Living and Canyon Views

  • 4–5+ bedrooms, 3,000+ sq ft

  • Gated estates, newer builds, designer renovations

  • Prime Studio City hills with sweeping views and privacy

  • Often owned by industry insiders or creatives who value proximity to the studios

Example: Sleek architectural with glass walls, infinity pool, and outdoor kitchen—moments from Mulholland.

Wondering what your budget could get you in Studio City—or if a pocket listing might be the right move? Let’s talk. I’ve helped buyers find hidden gems even in tight markets.

🔗 Explore More Studio City Insights

Luxury Listings and the Dreaded Days on Market

Why Timing, Strategy—and Sometimes Privacy—Matter More Than Price

In Los Angeles’ luxury real estate market, Days on Market (DOM) isn’t just a metric—it’s a message. And once that number creeps past a certain threshold, it starts to raise questions buyers don’t even have to say out loud: Why hasn’t this sold yet? What’s wrong with it?

According to Concierge Auctions’ 2025 Luxury Homes Index, luxury properties that stay on the market more than 180 days end up selling for an average of 80% of their original list price. That’s a significant drop compared to homes that sell within 180 days, which average 87% of list price. Even more sobering: homes that don’t sell in that first 6-month window tend to sit for 569 days on average.

So how do you avoid that kind of stagnation?

The Truth About High-End Listings

Luxury and ultra-luxury homes aren’t typical. They don’t have a large buyer pool, and the right buyer may not even be actively looking—yet. So the idea that a simple price cut will bring in traffic? It’s outdated.

As Concierge Auctions CEO Chad Roffers puts it:

“The problem wasn’t the price. The problem was that the pool of buyers for your house is small, if not very small, and cutting the price isn’t going to expand the pool of buyers.”

What Does Work?

  • Have hard conversations by Day 90—not Week 23.

  • Use strategy, not just price drops. Reposition. Re-market. Consider a different lens entirely.

  • Introduce alternative approaches early: Private sales, global outreach, and yes—auctions—can all help drive urgency and competition without lowering value.

The Case for Pocket Listings in Los Angeles

Some of the most desirable homes in LA never even hit the MLS. That’s not a failure—it’s a strategy. Pocket listings allow for privacy, discretion, and curated exposure to serious buyers. When handled correctly, a pocket listing can generate quiet momentum that sells a property before the “DOM clock” ever starts ticking.

And if you’re a seller who isn’t quite ready to go live—or who values privacy over traffic—a pocket listing might be your best first move.

I’ve helped clients sell high-end homes quietly and strategically—no MLS needed. Get in touch →

Final Takeaway: The Clock Starts Sooner Than You Think

Luxury properties are like couture: they don’t appeal to everyone, but they deserve a tailor-made approach. And in a market where buyers rely heavily on days on market data—even when it’s misleading—getting your strategy right early matters more than ever.

Whether it’s a pocket listing, an auction, or a fresh marketing pivot, luxury homes sell best when they’re positioned with purpose.

More from the Blog Network

Explore more stories on strategy, lifestyle, and off-market real estate:

🧭 From DebbiePisaro.com
– Next Chapter for Real Estate Agents →
What veteran agents are doing differently in today’s shifting market.
How Trust-Based Marketing Wins Listings
A better strategy for luxury sellers than chasing the next price cut.

🌴 From Coastline840.com
– What Happens When the Next Chapter Involves a Move →
Selling, buying, or both—this guide breaks it down.
– Discover the Most Unique Wineries in Paso Robles →
Because sometimes your second home starts with your favorite bottle.

🏡 From LosFelizLiving.com
– Driving Through The Oaks Tells the Story →
A look inside one of LA’s most coveted, mostly off-market neighborhoods.
7 Dog-Friendly Spots in Los Feliz
Real neighborhood favorites—no influencers needed.

A Perfect Sunday in Studio City: Coffee, Canyon Views & the Best Farmers Market in LA

Studio City may be home to A-listers and canyon estates, but on Sundays, it slows down in all the right ways. The pace is local. The coffee is strong. And your whole day stretches out before you like a well-made brunch reservation. Here’s how to spend the perfect Sunday—from canyon hikes to sunset wine.

Morning: Coffee & Canyon Air

Aroma Coffee & Tea
Start the day with a cappuccino at Aroma. The shady patio is packed with regulars (and their dogs), and the pastries are dangerously good. It's not just a coffee stop—it’s the neighborhood’s unofficial meeting place.

Fryman Canyon Loop
Just five minutes up Laurel Canyon, Fryman offers a 3-mile trail that’s light on effort and big on views. It’s quiet, shady, and filled with hikers who know better than to hit Runyon.

Late Morning: The Studio City Farmers Market

Every Sunday from 8am–1pm, Ventura Place transforms into a full-blown neighborhood event. Grab some strawberries, a breakfast burrito, or just stroll the stalls with a coffee in hand.

  • Local citrus, avocados & greens

  • Handmade pasta, tamales, and sourdough

  • Kids’ face painting and live music

  • A very good chance you’ll run into someone you know

Midday: Laurel Canyon Place Lunch + Bookstore Browsing

After the market, walk a few blocks to Laurel Canyon Place—a mini stretch of charm with lunch and treats built in.

Artisan Cheese Gallery
Pressed sandwiches, rotating cheese boards, and maybe a glass of wine. It’s quiet, friendly, and full of regulars who know it’s one of the best lunch spots in the neighborhood.

McConnell’s Fine Ice Creams
Get a scoop. No notes.

Bookstar
Pop into this Barnes & Noble inside a preserved 1930s movie theater. The marquee is still intact, and the browsing is always better here.

Afternoon: Design, Espresso & a Mini Shopping Spree at Sportsmen’s Lodge

Yes, The Shops at Sportsmen’s Lodge is technically a mall—but it’s Studio City’s most elevated new gathering space, and it’s worth the stop.

  • Civil Coffee – Espresso meets natural light and minimal design

  • Winston Pies – Hands-down one of LA’s best dessert stops

  • UOVO – Fresh pasta made daily in Bologna and flown in (yes, really)

  • Sugarfish – Clean lines, perfect cuts, no decisions required

  • Roberta’s – Brooklyn pizza with SoCal energy and a killer back patio

  • Cosette Wine Bar – Upstairs, charming, and easy to miss (but don’t)

  • Rolling Greens – A beautifully curated plant + home shop that makes you want to redo your whole living room

  • Equinox + Next Health – For the wellness-inclined

Whether you’re grazing, shopping, or just people-watching, it’s the perfect mid-afternoon recharge.

Evening: Dinner & a Low-Key Nightcap

Studio City doesn’t try too hard at night—and that’s exactly the point.

Firefly
A dreamy, tucked-away restaurant with a hidden entrance, fairy-lit patio, and just the right amount of buzz.

Sushi Katsu-ya
A local institution with spicy tuna crispy rice, fresh sashimi, and zero pretense. Celeb sightings common.

Black Market Liquor Bar
Dimly lit, cocktail-forward, and ideal for small plates and people-watching.

Laurel Tavern
If you want a solid burger, a side of fries, and a well-priced Manhattan, this is your spot. Plus, the patio is great for groups.

Mirabelle Wine Bar
Finish the day on a mellow note. Natural wines, candlelight, and a playlist that always nails the vibe (Studio City adjacent but we love it!)

If a Sunday in Studio City makes you want to call this neighborhood home, here’s how thoughtful staging helps homes here sell faster and feel irresistible.

If this sounds like your ideal Sunday, imagine living it every week. From hillside homes to walkable blocks near the market, I can help you find the Studio City spot that fits your life as well as your list.

What You Can Buy in Studio City: A Look at Homes from $1M to $3M+
Whether you want canyon views or walkable charm—here’s what your budget really gets you.

Emergency Go Bag Checklist (Free Download)
Wildfires, earthquakes, power outages—California living means staying ready. This list makes it easy.

Explore the Architectural Homes of Studio City
From Neutra to new builds—take a tour of the homes that shaped this neighborhood.

Pacific Palisades Rebuild: Fire Recovery, Real Estate Trends, and Streamlined Permitting in 2025

🔥 The Aftermath of the Palisades Fire

Pacific Palisades, an iconic Los Angeles neighborhood known for its idyllic charm and multimillion-dollar homes, recently faced one of the most devastating urban wildfires in U.S. history.
The January 2025 fire left a stark landscape of burned-out homes and complicated questions about the future.

In the wake of the disaster, surviving homes experienced varying degrees of damage, primarily from smoke and toxic ash.
Real estate experts have termed these properties “smokers,” requiring extensive remediation efforts costing upwards of $1.5 million. Homes deemed unsalvageable face rebuilding expenses estimated around $7 million.

Despite the catastrophe, property values remain surprisingly resilient, with experts confident the area’s desirability will rebound quickly, predicting substantial appreciation within the next few years.

📈 Economic and Real Estate Dynamics

Before the fire, the average home price in the Palisades stood at $5.15 million, highlighting its elite status in Los Angeles real estate.
Post-fire, undeveloped land plots ("dirt") continue to sell briskly, though at reduced prices.
Investors and developers see the area as ripe for opportunity, although many longtime residents fear losing their community to outside speculators.

🏛️ Rick Caruso’s Role in Rebuilding

Rick Caruso, the developer behind The Grove and owner of the Palisades Village, has emerged as a central figure in the neighborhood’s recovery.
His privately funded firefighting team successfully protected his retail center during the blaze — symbolizing his influence and preparedness.

In the aftermath, Caruso launched a nonprofit, Steadfast, aimed at accelerating rebuilding efforts by reducing bureaucratic red tape.
The group includes industry heavyweights like Netflix’s Ted Sarandos and Amazon MGM’s Mike Hopkins, with prefab housing leaders pledging to donate homes to fire victims.

Caruso has advocated for around-the-clock construction, underground power lines, enhanced private security, and rebuilding new infrastructure, schools, places of worship, and homes — envisioning an even more exclusive and desirable Palisades.

While many residents appreciate his leadership, others express concern about the long-term impact of accelerated development on the community’s character — and Caruso’s personal influence over the neighborhood's future.

⚡ Streamlined Permitting: A New Citywide Effort

In February 2025, Los Angeles Mayor Karen Bass issued two executive orders to further expedite rebuilding:

  • Waiving permit and plan check fees for homes destroyed or damaged by the fires

  • Allowing qualified architects to self-certify plans

  • Implementing AI tools to help with zoning and building code compliance

The idea: make rebuilding faster, easier, and less costly for displaced homeowners.

As of April 22, the city reported:

  • Only 23 permits issued,

  • Covering 16 addresses in the Palisades.

While the program marks major progress in city policy, the low number of permits reflects the deep challenges homeowners still face — from insurance delays to construction logistics.

🚧 Challenges: Insurance, Infrastructure, and Logistics

Rebuilding remains enormously complex and expensive.
Many residents have discovered large gaps between insurance payouts and actual reconstruction costs.
California’s state FAIR insurance plan caps fire coverage at $3 million — far short of what’s needed for custom luxury rebuilds.

Infrastructure upgrades — like burying power lines underground to prevent future fires — add even more financial strain and logistical delays.
Ongoing construction is expected to disrupt local traffic and services for years to come.

🏡 Preserving Community Character

Community leaders and longtime residents are fighting to preserve the neighborhood’s small-town feel.
There’s strong resistance to selling land prematurely to outside developers, with many homeowners advocating patience and strategic rebuilding to maintain Pacific Palisades' unique charm and character.

🔮 The Future of Pacific Palisades

Pacific Palisades stands at a major crossroads.
Rapid redevelopment offers a path to recovery and modernization — but also risks changing the very soul of this storied community.
Over the coming years, residents, developers, and city leaders will play critical roles in defining the next chapter for one of Los Angeles’ most beloved neighborhoods.

Ultimately, the Palisades’ recovery could set a powerful new standard for luxury living — and for how communities rebuild after natural disasters.

Your Next Chapter as an Agent Doesn’t Mean Giving Up Your Career

After years (or decades) in this business, you've built something real. Not just a client list—but relationships, trust, and a reputation. But maybe now, you're ready to slow down. Travel more. Spend time with family. Focus on life outside the market.

That doesn’t mean walking away.

We created the Next Chapter Initiative to give experienced agents like you a way to step back—without stepping out completely.

🌱 What Is the Next Chapter Initiative?

It’s a simple idea with long-term value:
Let experienced, relationship-driven agents continue to earn commission by referring business, mentoring select clients, or co-branding with our team—without the daily hustle.

No cold calls. No open houses. No 10 p.m. text negotiations.

Just a clear path to:

  • Keep your referral income active

  • Maintain relationships with your clients and sphere

  • Feel proud of how you transition your business

👩‍💼 Who Is This For?

  • Long-time agents thinking about retiring in the next 1–3 years

  • Agents who want to relocate, but still serve SoCal clients

  • Professionals looking for more work-life balance, but not ready to let go entirely

  • Agents with niche expertise (architecture, equestrian, wine country, etc.) who want to pass that knowledge on

🛠️ How It Works

We work with each agent individually to design a plan that fits your goals. Some options include:

  • Referral-Only Model
    Hand off warm leads to our team and collect a negotiated commission on closed deals—no strings attached.

  • Legacy Partnership
    Stay visible in your community, but let us take on the marketing, showings, and paperwork.

  • White-Label Support
    Prefer your name to stay on the transaction while we support behind the scenes? We’ve got you.

  1. Every agent’s "next chapter" looks different. Let’s build yours.

    💼 Why This Matters

    Your clients trust you. They’ve likely worked with you for years. When you transition out of the business, they still need someone to guide them—and you should have a say in who that is.

    We’re here to honor that trust, protect your client relationships, and make sure you continue to benefit from the business you’ve spent a career building.

    ✨ Ready to Explore What’s Next?

    You don’t need to make a big announcement. You don’t need to have it all figured out. You just need to start the conversation.

    📩 Learn more about the Next Chapter Initiative →
    📞 Or get in touch directly for a confidential chat about what’s possible.

The 20 Most Profitable Airbnb Neighborhoods in Los Angeles (2025 Edition)

The 20 Most Profitable Airbnb Neighborhoods in Los Angeles (2025 Edition)

Los Angeles has always been a magnet for travelers—dreamers, doers, and digital nomads alike. And if you’re wondering where short-term rentals are still turning a solid profit, the data for 2025 points to a mix of iconic beach towns, hip eastside neighborhoods, and a few surprising under-the-radar spots.

Whether you’re a homeowner considering turning your guest house into a rental or an investor looking to break into the LA short-term market, these are the top 20 Airbnb neighborhoods where returns are still strong—and demand remains high.

🥇 Top 20 Airbnb Areas in Los Angeles for ROI

  1. West Hollywood
    Stylish, walkable, and packed with nightlife—this is one of LA’s strongest Airbnb performers year after year.

  2. Santa Monica
    Oceanfront views + a constant flow of international visitors = unbeatable occupancy.

  3. Venice Beach
    The boardwalk, the canals, the art—it’s a vibe. And that vibe books out fast.

  4. Downtown LA (DTLA)
    Business travelers, creatives, and foodies keep DTLA busy with both short- and medium-term stays.

  5. Hollywood
    It may be touristy, but that’s exactly why it’s still profitable—especially near the Walk of Fame or Hollywood Bowl.

  6. Silver Lake
    Creative, cool, and always in demand. Homes with good design and thoughtful outdoor space shine here.

  7. Echo Park
    Proximity to downtown, indie coffee shops, and Dodger Stadium make Echo Park a major draw.

  8. Pasadena
    A favorite for family trips, conventions, and seasonal events like the Rose Parade.

  9. Glendale
    Slightly more suburban, but excellent for long weekenders and business travel.

  10. Culver City
    With streaming giants and creative agencies setting up shop, Culver stays booked.

  11. Sherman Oaks
    A Valley favorite—affordable, leafy, and great for families.

  12. Studio City
    Studio tours, Universal Studios, and walkable Ventura Blvd restaurants all add up to consistent bookings.

    With major events like the 2028 Olympics coming to Studio City, Airbnb demand is expected to surge. Read more about The Olympic Effect on Property Values

  13. Highland Park
    The eastside's design-forward darling. Homes here do well if they're dialed-in aesthetically.

  14. Marina del Rey
    Waterfront stays command high nightly rates and longer bookings from travelers looking to stay “close to it all.”

  15. Beverly Hills
    Lux travelers still expect Beverly Hills addresses—and pay top dollar for them.

  16. Sawtelle (West LA)
    Near UCLA and bustling with life, this neighborhood does well with a younger, travel-savvy crowd.

  17. West Adams
    One of the most underrated neighborhoods for high returns—especially if the property has architectural character.

  18. Mid-Wilshire
    Centrally located and great for museum-goers, business travelers, and longer stays.

  19. Koreatown
    The 24/7 nightlife scene draws in weekenders and partygoers. Modern condos and lofts do well here.

  20. Encino
    For those seeking peace, privacy, and a pool, Encino delivers.

🧭 Things to Know Before You Host

Los Angeles has strict short-term rental laws. If you’re thinking about investing or converting a part of your home (like an ADU) into a rental, make sure you understand the permitting process and zoning restrictions first.

👉 I wrote more about the ADU process in California here.
👉 Considering turning your home into a short-term rental? You might also like my guide: What Happens When the Next Chapter Involves a Move.

Final Thoughts

If you love where you live—but want it to earn a little extra for you—Airbnb is still a viable option in many Los Angeles neighborhoods. From the beaches to the eastside hills, the key is matching location with lifestyle and ensuring your home tells a story that guests want to book again and again.

Need help evaluating your property’s potential? I work with homeowners across LA to navigate what’s next—whether that means turning your space into a short-term rental, prepping it for sale, or finding your next place to land.

📩 Get in touch here if you’re ready to make your home work harder for you.

Thinking About Turning Your Los Feliz or Silver Lake Home Into an Airbnb?

If you own a home in one of LA’s most in-demand Airbnb neighborhoods—like Los Feliz, Silver Lake, or The Oaks—you’ll want to make sure it’s the right fit before listing.

👉 Is Your Eastside LA Home Airbnb-Ready?

This guide breaks down city rules, ideal home features, and what works specifically in Eastside neighborhoods.

Trousdale Estates in 2025: Where Beverly Hills History Meets Modern Luxury

Perched in the hills just above Sunset Boulevard, Trousdale Estates remains one of the most iconic and sought-after neighborhoods in Beverly Hills. Known for its privacy, panoramic views, and rich architectural legacy, this neighborhood was developed in the 1950s by Paul Trousdale—a visionary builder who helped shape the character of postwar Los Angeles. Paul Trousdale’s biography is a fascinating look at a man whose influence continues to ripple through LA real estate today.

The community was developed during the rise of modern architecture in Los Angeles, with legendary architects like Wallace Neff, Harold Levitt, A. Quincy Jones, and Rex Lotery crafting homes that embraced mid-century design principles. Clean lines, indoor-outdoor flow, and elevated views became the hallmarks of Trousdale’s design aesthetic.

Today, Trousdale Estates is not just about the past—it’s a thriving luxury enclave in 2025. The average home value sits around $7.5M, with ultra-luxury properties listing for $15–30M depending on location, pedigree, and lot orientation. For up-to-date numbers and trends, check out the Zillow Trousdale Estates Market Overview.

Of course, it wouldn’t be Trousdale without a little Hollywood sparkle. From Elvis Presley to Jennifer Aniston, the neighborhood has always been a favorite among entertainment insiders. The Hollywood Reporter’s real estate section frequently features homes in this neighborhood as they hit the market.

Some of the best-known homes here are architectural landmarks. If you're a fan of A. Quincy Jones, check out this Dwell Magazine spotlight, on MCM re-issues and for those who love the glamorous estates by Harold Levitt, Curbed’s retrospective is a great resource.

So what’s it like to actually live in Trousdale in 2025? It’s equal parts privacy, proximity, and prestige. You’re minutes from Rodeo Drive, the Sunset Strip, and some of the finest restaurants in Los Angeles—but up in Trousdale, it still feels like a quiet hilltop escape. Gated homes, lush landscaping, and sweeping views of downtown LA to the Pacific Ocean define the lifestyle here.

Thinking about maximizing your property’s potential with an accessory unit? Here’s everything you need to know about building an ADU in California.

Thinking about making a move?

Trousdale Estates is a legacy market—and one of the few neighborhoods in LA where architectural heritage and luxury lifestyle truly intersect. Whether you’re looking to buy, sell, or simply dream a little, I’m here to guide you.

Trousdale is the kind of place where you don’t just buy a home—you buy into history. As I like to say, buy what you love—and love it for the long haul.”

What It’s Really Like to Build an ADU in California (And What No One Tells You)

Thinking About Building an ADU?

If you’ve considered adding an Accessory Dwelling Unit (ADU)—aka a guest house, granny flat, or backyard casita—to your property in California, you’re not alone. With rising home prices and flexible zoning laws, ADUs have become one of the most popular ways to expand living space, generate rental income, or create multigenerational housing.

But the path from idea to keys-in-hand? It's rarely as simple as the brochures make it seem.

Here’s what it’s really like to build an ADU in California—and what to know before you dive in.

1. Permits Are Easier—But Not Always Easy

Thanks to statewide ADU legislation, cities are required to allow ADU construction on most residential lots. But while the rules are more favorable than ever, the permit process can still be slow, confusing, and deeply dependent on your local jurisdiction.

Expect:

  • Design review delays

  • Variations in setback and height rules

  • Pushback if your site is in a historic or hillside overlay zone

Tip: Work with an architect or builder familiar with your city’s quirks. LA’s process is very different from Santa Barbara’s or Pasadena’s.

2. Construction Costs Vary Wildly

Building an ADU can cost anywhere from $150K to $400K+, depending on size, finishes, and site conditions. Even if you're building a prefab or modular unit, foundation, utility hookups, and site prep can significantly increase your budget.

As of 2025, new tariffs on steel, lumber, and appliances are further pushing up costs.
📎 Read how tariffs are impacting real estate on Coastline840.com

3. Timelines Are Longer Than Expected

Even with a streamlined design and a great contractor, most ADUs take 12–18 months from start to finish. Permitting, site work, inspections, and final approvals can each create delays—especially if you’re building in a high-demand city like Los Angeles or San Diego.

Hot tip: Start the utility disconnect/reconnect process early—especially with LADWP or SoCal Edison.

4. Financing Isn’t Always Straightforward

If you’re not paying cash, you’ll need to explore:

  • Cash-out refinance

  • HELOC

  • Renovation loans (like RenoFi or FHA 203(k))

  • Or newer construction bridge loans

Some lenders still don’t fully understand ADU valuation, which can complicate things during the underwriting process. Work with a lender familiar with ADU projects or a real estate advisor who’s navigated this path before.

5. The Long-Term Upside Is Real

Despite the challenges, building an ADU in California can be incredibly rewarding:

  • Rental income

  • Property value boost

  • Flexible living for family or guests

  • Potential for aging in place or future resale appeal

And unlike traditional additions, ADUs often come with separate addresses, meters, and privacy—making them more versatile for changing life stages.

Final Thoughts

Building an ADU is one of the smartest things you can do in California real estate—but it’s not a weekend project. With careful planning, realistic expectations, and the right team, you can create something that adds both personal and financial value for years to come.

Want to talk through your ADU plans—or tour homes already built with one?
📩 Contact me and I’ll walk you through what’s possible in your area, and read how tariffs are impacting real estate on Coastline840.com

PS - Ask me for my ADU building checklist to up your game!

Altadena's Long Road to Rebuilding After the Eaton Fire

🔗 Related Reading

For insights on how neighboring communities are navigating post-wildfire recovery, read our recent article on Pacific Palisades' rebuilding efforts.​

🔥 A Community Still Waiting

After the devastating Eaton Fire swept through Altadena in January 2025, the road to recovery has proven longer and more difficult than many expected.
As of April 2025, not a single private homeowner in Altadena had received a finalized permit to begin rebuilding — a stark reminder of the challenges that follow in the wake of natural disasters.

The delay has added a painful layer of uncertainty to an already traumatized community, forcing residents to navigate a maze of county departments, insurance hurdles, and financial strain.

🏗️ The Permitting Bottleneck

While city officials in Pacific Palisades have moved quickly to streamline rebuilding efforts after similar wildfire destruction, Altadena’s rebuilding process has remained stuck in bureaucratic gridlock.

Many homeowners in Altadena have found the process slow and confusing, often encountering:

  • Multiple department reviews

  • Limited staffing and processing resources

  • No clear timeline for permit approvals

Without an expedited pathway, hundreds of families remain displaced, with no clear sense of when they will be able to return.

🛠️ Federal Cleanup Progress

There is a glimmer of progress:
Federal cleanup efforts are moving ahead of schedule, offering hope that full-scale rebuilding will soon be possible.

The U.S. Army Corps of Engineers has already cleared debris from approximately 1,900 properties, with the majority of cleanup expected to be completed by late summer or early fall 2025 — significantly ahead of the original January 2026 timeline.

The cleanup involves a two-phase approach:

  • Phase 1: Removal of hazardous materials like asbestos, batteries, and propane tanks

  • Phase 2: Clearing of structural debris and soil stabilization

To protect residents during cleanup, air monitoring stations and dust suppression measures have been put in place.

🏡 First Rebuilding Permit Issued

A significant milestone was reached in April 2025 when Los Angeles County issued its first rebuilding permit for a home destroyed in the Eaton Fire.
The permit was granted for a property on North Olive Avenue, and the reconstruction will be led by San Gabriel Valley Habitat for Humanity.

This follows the creation of a Unified Permitting Authority designed to speed up approvals and consolidate the process under one roof — a critical step for getting more residents back home faster.

💰 Financial Pressure Mounts

The cost of rebuilding a typical home in Altadena is substantial — estimates start at $262,000 or more, not including debris removal, upgraded code compliance, or rising construction costs.
Many insurance payouts fall short of what is needed, especially as private insurers pull out of the California wildfire market, forcing residents to rely on the state's limited FAIR Plan coverage.

Without significant outside funding or personal investment, many families are struggling to bridge the gap between insurance settlements and real-world rebuilding costs.

📅 Important Deadlines and Assistance

  • Right-of-Entry (ROE) Forms for debris removal must be submitted by April 15, 2025, to participate in the federally sponsored cleanup programs.

  • FEMA Assistance is available for residents whose homes were damaged but remain livable, with grants up to $300 for basic cleanup.

🧠 Preserving Altadena’s Community Fabric

Altadena is beloved for its historic charm and tight-knit residential atmosphere.
Many residents worry that if rebuilding drags on too long, outside investors and developers could change the community’s character by buying up distressed properties.

Local leaders continue to advocate for a rebuilding approach that prioritizes homeowners, respects the history of the area, and protects the community’s unique identity.

🔮 Looking Ahead

While progress is finally being made — with debris clearing ahead of schedule and permits beginning to move — the road to full recovery remains long.
The rebuilding of Altadena isn’t just about new homes; it’s about preserving the spirit of a community that has stood for generations.

Altadena’s future will depend on resilience, collaboration, and a shared commitment to rebuilding not just structures, but the very heart of the neighborhood.

Aman Beverly Hills: A New Era of Ultra-Luxury Vertical Living in Los Angeles

Aman, the renowned ultra-luxury resort brand, is making its grand entrance into California with a landmark development in Beverly Hills, marking its first venture in the state. The project, known as Aman Beverly Hills, will feature two high-rise residential towers that will redefine vertical living in a city traditionally dominated by single-family homes. Located within the expansive 17.5-acre One Beverly Hills development, Aman’s addition is poised to set new standards in luxury living.

What is Aman Beverly Hills?

Aman Beverly Hills will consist of a 78-unit hotel and two residential towers—one 28 stories tall and the other 31 stories—offering breathtaking views of the Los Angeles Country Club and the project's lush gardens. The residences will be part of a new wave of luxury high-rise living, expected to be "the No. 1 most luxurious project in all of Los Angeles."

The residences will come with membership to the exclusive Aman Club, which will provide residents access to world-class wellness amenities, fine dining, and more. This combination of top-tier services and architectural excellence positions Aman Beverly Hills as an exciting development for those seeking a lifestyle centered around luxury and exclusivity.

One Beverly Hills: A $2 Billion Vision

Aman Beverly Hills is part of the larger One Beverly Hills development, a mixed-use project backed by Cain International and OKO Group. With more than $2 billion in financing, this high-profile project will include a 10-acre botanical garden, as well as the iconic Beverly Hilton and Waldorf Astoria hotels. Designed by world-renowned architect Lord Norman Foster of Foster + Partners, One Beverly Hills is expected to be completed by the final quarter of 2027, establishing itself as a premier destination for luxury living in Beverly Hills.

Vertical Living: A New Frontier for Los Angeles

Historically, Los Angeles has been known for its sprawling single-family homes, making the market for high-rise condos a relatively small segment. However, with growing demand for vertical living in the wake of the Palisades and Eaton Canyon fires, developers and real estate professionals are noticing a shift in local preferences. There is a growing demand for high-rise residences as more buyers seek a secure, low-maintenance lifestyle that condo living offers.

This shift marks a significant turning point for a city that has traditionally leaned toward single-family homes. The demand for luxury vertical living continues to rise, as many are embracing a more contemporary and streamlined lifestyle with the benefits of security, exclusive amenities, and easy access to the best the city has to offer.

Record-Breaking Prices and Market Mystique

Details about the pricing and square footage of the Aman Beverly Hills residences are still scarce, adding an air of mystery to the project. However, it has been confirmed that more than half of the first residential tower, which is currently being marketed with 69 available units, is already under contract. These residences are expected to command "record-breaking prices per square foot" for Los Angeles.

Real estate professionals are divided on what the final price-per-square-foot might be. Some estimate that ultra-luxury condos in Los Angeles typically range between $3,000 and $5,000 per square foot, while others suggest a slightly lower range of $2,300 to $2,400 per square foot. However, one thing is clear: buyers are not just paying for the square footage. As industry experts emphasize, "It’s an amenities and lifestyle play," underscoring the value of a comprehensive living experience.

Why Aman Beverly Hills Matters

Aman Beverly Hills is more than just a place to live; it’s about experiencing a lifestyle of luxury, privacy, and world-class services. Whether you’re drawn to its architectural design, its elite amenities, or its incredible location in one of the most prestigious areas of Los Angeles, this development will likely become the benchmark for future luxury residential projects in the city.

FAQ Snippet for Aman Beverly Hills Post

(Keep it at the bottom of your post — and if possible, wrap it in FAQ schema on Squarespace.)

Q: How much do Aman Beverly Hills residences cost in 2025?
A: Prices start around $8M for residences, with penthouses exceeding $20M. Actual pricing varies based on size, floor, and view.

Q: Where are Aman Beverly Hills residences located?
A: They are part of the Aman Hotel development near the Beverly Hilton, blending five-star hotel amenities with private ownership in the heart of Beverly Hills.

Q: What amenities do Aman Beverly Hills residences include?
A: Owners enjoy access to hotel services, world-class dining, wellness facilities, private pools, and exclusive resident-only spaces designed for ultra-luxury living.

Exploring other luxury markets? Studio City has become one of the most in-demand neighborhoods for buyers seeking architectural homes, privacy, and canyon living. Explore the full Studio City real estate guide →

Why I Love and Follow the Prof G Hustle Test on Brands

My Friend Scott G

My Friend Scott Galloway

In business and in life, the brands I trust most are the ones that save me time and simplify my decisions. That’s why I live by the Prof G Hustle Test, a simple but powerful framework created by NYU marketing professor and entrepreneur Scott Galloway. It’s become one of my go-to ways to filter through the noise and choose the best tools, services, and partners for my real estate business—and life beyond it.

What Is the Prof G Hustle Test?

At its core, the Prof G Hustle Test asks one essential question:
How much hassle does this brand eliminate from your life?

If a product or service helps you move faster, think less, or feel more confident in your choices, it passes the test. Think of brands like Apple, Airbnb, or Amazon—each one earns loyalty not just by what it offers, but by how effortlessly it delivers.

Why This Matters in Real Estate

As a full-time real estate agent, designer, and investor, I make hundreds of decisions every week. I work with buyers, sellers, builders, and families—each with their own timelines and goals. But no matter the client or the price point, one thing remains true: time is everything.

I use the Hustle Test to:

  • Choose platforms that help me market homes faster

  • Vet vendors, contractors, and stagers

  • Recommend tools and services to my clients

  • Decide which brands to trust in my own business and personal life

If something adds more friction than it removes, it’s not for me—or for my clients.

“The fewer hoops I have to jump through, the more likely I am to use—and recommend—a brand. That’s the magic of the Hustle Test.”

It’s Not Just Business—It’s a Lifestyle Filter

This framework has become more than a business lens—it’s a lifestyle filter. Whether I’m booking a trip, managing my Airbnb, or choosing home products for a staging project, I always ask:
Does this make my life easier?

The best brands pass this test effortlessly. And when they do, they build long-term loyalty—not just with me, but with every client, friend, and colleague I recommend them to.

How I Use the Hustle Test in My Next Chapter Strategy

One of the most important ways I apply the Hustle Test is through my Next Chapter Initiative—a concierge-style service I offer to clients navigating a big transition: downsizing, upsizing, leaving Los Angeles, or starting fresh somewhere new.

This isn’t just real estate—it’s real life. And I’ve designed the entire experience to remove hassle and create clarity. From handling logistics to connecting you with trusted vendors, my goal is to make the process seamless and smart, start to finish.

👉 Learn more about the Next Chapter Initiative at Coastline 840

Why You Should Try the Hustle Test, Too

If you’re running a business, managing a household, or simply trying to be more intentional about how you spend your time, the Prof G Hustle Test is a great tool. It helps you:

  • Identify the brands worth investing in

  • Eliminate unnecessary complexity

  • Prioritize tools and services that actually work

  • Build loyalty by creating ease, not effort

And if you’re building a brand? Passing this test should be your North Star.

A Quick Shoutout to Prof G’s New Book

If you haven’t read it yet, I highly recommend Scott Galloway’s latest book: The Algebra of Wealth: A Simple Formula for Financial Security. It’s insightful, honest, and surprisingly personal—and it’s a perfect companion to the hustle test mindset. A great read whether you’re building a business or planning your future.

Less Hassle, Better Living

Following the Prof G Hustle Test has helped me stay focused, save time, and build a business that’s both strategic and sustainable. The brands that make my life easier are the ones I trust, invest in, and share with my clients—and that’s a win on every level.

👋 Want to work with someone who values time, simplicity, and strategy?
I bring this mindset into every real estate transaction I handle. Contact me here to start your next chapter—without the hassle.